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Monday, July 13, 2026
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Buyers Ignore Inflated Prices Despite 2021-Style Listings

· · 3 min read
Buyers Ignore Inflated Prices Despite 2021-Style Listings - inflated prices
Buyers Ignore Inflated Prices Despite 2021-Style Listings

Homebuyers are largely ignoring inflated asking prices, a trend driven by a surplus of sellers who refuse to adjust their expectations to current market conditions. Only one in three Britons now believe property values will rise over the next year, according to data from the property website On the Market. That sentiment marks a sharp drop from the 51 per cent of people who forecast price growth just nine months ago, signaling a waning faith in the market.

The housing market has been sluggish for the past two years. Sellers currently outnumber buyers, a dynamic that complicates sales for agents up and down the country. Despite sluggish conditions, many homeowners continue to list their properties as if demand remains at its peak. Sellers have been overvaluing their homes, which makes them harder to sell and leads to listings sitting on the market for months.

Buyers, aware of their leverage, are prepared to negotiate hard. Estate agents report that too many sellers are still pricing homes as if it were 2021 or 2022, when the market was much hotter. Josh Endacott, an agent at London firm 1st Avenue, says the current situation features more choice for buyers than at any point in over a decade, yet sellers remain stuck in the past.

The data suggests a gap between seller expectations and buyer willingness to pay. Jason Tebb, president of On The Market, notes that the market functions most effectively when both parties share realistic views. He suggests the narrowing of these expectations is a positive sign, potentially leading to more properties being priced correctly from the start.

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The economy continues to weigh on the housing sector. More than a third of survey respondents, 34 per cent, believe interest rates will rise in the next year. The Bank of England held its base rate steady at 3.75 per cent at its last meeting in June, a figure that is forecast to remain unchanged in July.

Despite economic headwinds, confidence remains relatively high among those actively looking to buy. Seventy per cent of active buyers feel they can afford a new home, even as inflation and the cost of living bite. This financial optimism stands in contrast to the broader market outlook, creating a complex environment for those trying to move.

Higher mortgage rates have complicated matters for anyone looking to remortgage or secure a home loan. The conflict with Iran triggered a spike in inflation, which reversed hopes that the central bank would cut rates. This environment forces buyers to scrutinize the best possible deals available.

For anyone handling these higher costs, finding the right mortgage advice is essential. The cost of borrowing has climbed significantly, making it difficult to find affordable payments. Many buyers are turning to brokers to sort through the various fixed rate lengths, ranging from two-year fixes to ten-year options, to secure a stable monthly payment.

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