Sustainability is no longer just a moral imperative in trade show exhibiting, but a strategic decision that can reduce costs, speed up build times, and improve photo opportunities. The most effective way to achieve this is by adopting sustainable exhibit designs, which can help reduce waste and improve performance. One key aspect of sustainable exhibit design is modularity, where components can be reused to create different structures for various shows.
For instance, a 20×20 island structure can be broken down into two 10x10s for a different show, with rotating walls, nesting surfaces, and frames that can be changed with new graphics. This approach can help save money on subsequent shows, as the initial investment is higher, but the long-term benefits are significant. Modular structures are essentially an investment, whereas disposable structures are like subscriptions.
Modular Structures and Rentals
Not all shows require owning a structure, and trade show rental booths can be a viable option. Renting a structure allows for a professional-looking booth with no permanent storage, maintenance, or waste. This approach is based on a shared economy model, where a structure is used by multiple brands throughout its life, reducing waste and the environmental impact.
Renting a booth also provides flexibility, allowing exhibitors to have the right-sized booth for their event. This approach can be particularly useful for regional shows, trying something new in a market, or having extra capacity for big exhibitions. By using a rented structure, exhibitors can avoid the costs and environmental impact associated with owning and disposing of a structure.
Reducing Graphic Waste
Graphics are a significant contributor to waste in trade show exhibiting, with fabric panels and vinyl banners often being discarded after a single use. To reduce this waste, exhibitors can print on recyclable or washable fabrics, avoiding laminated foam boards that are difficult to recycle. Layered graphics can also be used, with a neutral background that can last for years and smaller graphics that can be swapped out.
Using water-based inks and choosing print options that are easier to recycle can also help reduce waste. This approach not only benefits the environment but also saves money, as exhibitors are not printing large quantities of graphics that may become obsolete quickly.
Buying Second-Hand Structures
Buying second-hand structures is another effective way to reduce waste and improve sustainability. The second-hand market for good-quality exhibit hardware is significant, and purchasing a used trade show booth from a reputable supplier can provide professional-grade frames, casework, and displays at a fraction of the price.
This approach also reduces the carbon footprint associated with manufacturing new structures, as the carbon has already been used during the initial manufacturing process. By making sure the supplier is reputable, exhibitors can ensure that their booth looks brand new, even if it’s made from second-hand components.
Planning for Sustainability
Planning ahead is essential to reducing waste at the end of a show. Exhibitors can adopt practical solutions such as digital handouts, using QR codes and emails instead of printing brochures. They can also pack their crates in reusable crates, arrange donations for furniture or giveaways, and brief their team on how to sort recyclables at the end of the show.
